Local SEO Experts
Local SEO Experts
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In a perfect world, you could design a local SEO strategy and start seeing results by the end of the first month. Unfortunately, that magical strategy doesn’t exist yet(But we’ve come close). A fully-fledged local SEO strategy should begin showing you noticeable results within six months.
That’s an industry standard, but depending on the state of your current website, you may see results sooner, or it may take upwards of twelve months to see results. Keep in mind that there are a variety of factors that can have either a positive or negative effect on your local SEO efforts.
The time it takes before seeing significant results depends on things like the age of the website, the number of backlinks associated with your site, the amount of competition in your market, and any penalties that haven’t been addressed. Everyone wants quick, impactful results, but for SEO success, it’s best to put together a strategy to achieve long-term, sustainable results.
If you can get your business listed in the Google Maps Pack(i.e. Google Local Pack or Google 3 Pack), you’ve hit the SEO jackpot! Here at Brolic SEO, here are some things we suggest to help you leapfrog your competitors.
#1 Optimize Your Google Business Profile: Ensure that your Google Business profile is optimized and that the information there matches what you have on your website. That means that the name, address, and phone number you list on your Google Business Profile should be the same as the information listed on your website. Add pictures of the products and services you offer so prospective customers know what to expect from your business. Posting pictures of employees works very well because people like to see who they’ll be doing business with. Add an informative description of your offerings that includes keyword phrases to fully optimize your Google Business Profile.
#2 Leverage the Power of Online Reviews: Consumers depend on online reviews to find great businesses while doing local searches. That’s why customer reviews are weighed so heavily with how Google approaches search and Google Map Pack rankings. Simply put, a business with more highly rated reviews is more likely to be viewed as trustworthy and therefore boosted up the Google Map Pack rankings. So if you want your business featured by Google, you should get reviews and also be sure to respond to them.
#3 Build Citations: You should build new business listings to help expand your reach and to strengthen your brand authority. The more high-quality listings you have pointing to your business website, the better. You can create a business profile in local and national directories such as Yelp, The Yellow Pages, and Citysearch. You should also leverage the power of social media and create business pages on sites like Google, Instagram, and Facebook.
Integrating social media into your marketing plan can bring an abundance of benefits. The likes and shares on your social media profiles help boost your brand identity, but they don’t directly affect your Google search ranking. A great social media presence will allow you to expand your customer outreach, generate sales and leads, and help direct people to your website. All the activity generated by your social media profiles helps your business build relationships with your potential customers. The visibility of a good social media account will drive organic traffic to your website, which will then trigger Google to start increasing your ranking.
To properly integrate social media into your local SEO strategy, you should post content that gives value to your readers and encourages them to engage with your brand. Well-written posts can cause a reader to share your post as well as read the blog on your website. So not only does the first reader go to your blog, but the people who read the shared posts may go to your blog as well. You’d then have free organic traffic to your website, which over time will signal Google to start ranking you higher than your competitors.
Done correctly, social can be an incredibly power part of your local SEO marketing strategy.
Being in business longer than your competition does not affect your search engine ranking. It’s all about your digital marketing strategy. A strong SEO campaign can quickly help your competitors to outrank you online, even if you had previously been at the top of the first page. Below are a few reasons why your competition may rank higher than you, even if their website seems subpar compared to yours.
SEO and PPC advertising are different strategies on separate ends of the same digital marketing spectrum. SEO services focus on driving organic traffic to your website, while PPC advertising is about displaying paid ads on search engine results pages (SERPs). The choice ultimately comes down to an investment in time and money. Organic SEO is free, but you may not see a boost in your search engine ranking for months. It wins in the long term, though.
PPC allows you to see results immediately, but it costs. Depending on the keywords you’re trying to rank for and the duration of your PPC ad campaign, the costs can add up quickly.
Instead of choosing between the two, it’s best to implement both strategies to maximize your digital marketing efforts.